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Channel: Comments on: The Real Cost of Buying Links for SEO: $4 Million
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By: Jeff Swanson

I don’t buy links either (with the exception of an occasional business.com or yahoo listing). I know that some competitors do it, so it’s tough when they are outranking me in some instances. But I’m...

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By: Tamara Gruber

I just read that article last night and was, perhaps naively, surprised that their SEO firms were buying links. How can they offer a service which can put their clients at risk like that? Glad to see...

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By: leeodden

As far as Google’s guidelines go, I don’t think they include directory links in the same category as buying a footer or article link from a blog or news site.

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By: leeodden

Personally, I don’t believe the company was unknowing about the link purchases. The SEO firm would convince the company that buying links is worth it, then the company would pay more for those thinks.

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By: leeodden

A. Singh, we much prefer people use their names instead of keywords.nnIt’s true that plenty of marketers are buying links undetected. Agencies like mine can earn those kinds of links, although it’s...

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By: leeodden

Risk management is a choice for both the agency and the client. Many blackhat SEOs fully disclose the risk of their tactics to brands and the brands are under such pressure in competitive categories...

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By: jlbraaten

That sir, is a pretty link graph. Congrats (and nice post!!).

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By: Lary

I read this same article yesterday and also had a strong reaction to it. I think I got exactly what he was saying with the “social media has turned things around idea” 1. by engaging more in social...

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By: Itmdirec

First, congrats on your success in organically obtaining links! Second, I think one false belief is that the search engines will never find out unless the website is using a link broker to buy their...

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By: Jean-Guy Francoeur

I agree. Buying links does not work. I really like your post and the strategies you give. Buying links is a very risky tactic and the risk most certainly outweigh the benefits. It’s always tempting to...

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By: social tool

I read about that article, and man talk about a serious loss in that SEO mishap, he should have known better to pick better people for his brand.

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By: leeodden

The outcomes of UGC and being in tune with what customers want makes total sense, whether achieved through social media or any other communication channel. What I wonder is, why companies need to get...

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By: leeodden

Agreed, that would be wrong on all levels.

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By: Michael

It’s interesting – every knows Google is opposed to dofollow paid links, but one of my colleagues did some research the other day and found that Google allows websites that openly sell such links to...

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By: Eric Weidner

This simple math may be the best argument for whitehat techniques; i.e., it takes longer but it is a heck of a lot cheaper! Love it.

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By: Lisa | SEO Brisbane

In reply to <a href="https://www.toprankblog.com/2010/09/real-cost-of-buying-links-seo/#comment-544699">Itmdirec</a>. I agree with you - even Google are the first to admit that they have a...

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By: Lisa | SEO Brisbane

Agreed but I am sure they would be keeping a close eye on the websites activities as well as advertising on them…

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By: Suzanne McDonald

I saw Ryan Abood speak at the Boston SEO Meetup a year ago, when he was campaigning to win the Guinness Book of World Records for Largest Cupcake, which I blogged about. The big take-home here is Abood...

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By: Uncorked Ventures

In reply to Jim Rudnick. Hey Jim, funny to run into you here as well. I can’t imagine anyone outside of a short term affiliate site wanting to buy links with the goal of SEO gains. What happens if your...

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By: Yolk Recruitment

Can someone please explain what exactly is a paid link then? If we were going to pay for an article we wrote on feature on a website does this count as a paid link or can google distinguish between...

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